The latest from Fortifi

Whether you want to brush up on your SEO skills, delve into the world of video marketing, or learn about what's new in SEO this year, attending conferences is one of the best ways to stay on top of the latest trends taking the marketing world by storm.  As well as connecting with other professionals, you can discover new tools and learn from the world's best thought leaders at these events all across the country. Whatever you want to get to grips with in 2020, we've pulled together a list of our favourite marketing events and conferences next year. VidCon London Are you interested in taking your video marketing to the next level in 2020? Then it might be worth you checking out the VidCon Industry Track. Designed for businesses looking to get ahead of the video trend, you can make sure your business is ready for the future of online video and learn how you can build innovative strategies with talks delivered by leading creators. In 2020, industry track attendees c...

How much time do you waste per week manually replying to enquiry requests that come through your website? Typically these are 'thanks for getting in contact with us' emails. They help you establish communication with the prospect, whilst giving you time to get back to them. Or do you have a software-based product where you email new users details on how to get started with their new app?  Manually replying with the same emails over and over again can take up hours of your week. They are vital in keeping that prospect or customer engaged, but copying and pasting the same email every day can seem incredibly counter-productive. Well, that's where autoresponders come in. In this article, we will delve into the world of automated emails and show you where you can be using autoresponders to save your business both time and money. What are autoresponders? An autoresponder is a sequence of automated emails, delivered in pre-planned successions and timed interv...

Being a marketer can be an incredibly overwhelming and tough job at times. You may be a sole marketer who manages many aspects of the department, or a dedicated blogger, social media expert or SEO guru. No matter your work, having the right tools under your belt can make your life easier and enable you to be more effective in your role.  In this article, we'll be going through five of the best tools and apps that you as a marketer can use in 2020 to take your marketing game to the next level. 1. Ubersuggest A free keyword research tool at heart, Ubersuggest shows businesses how to succeed in the world of SEO. You can check out both yours and competitor website to see how they are performing, indicates areas of improvement, top SEO pages, keyword suggestions, content ideas and backlink data.  We use Ubersuggest every day here at Fortifi to track how we are getting on and look out for what our competitors are doing. We can also find out where our customers...

What is customer service? Customer service is the support you provide to your customers, bother before and after buying your products and services. By providing good customer support, you are more likely to retain customers and in turn, grow your business. Customer service today goes beyond traditional email and telephone support. Web, text message and social media are now all mediums by which businesses can offer customer service. A lot of businesses today also recognise the 'always on' culture of today and offer self-service support which is available 24/7, wherever they are in the world. As more channels open up, staying on top of customer service can be a tricky task for small businesses and it becomes more than just answers customer questions. Check out our article on the difference between customer service and customer experience Small Business Customer Service vs Enterprise Level Customer Service If you take a look at a small business customer service ...

What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate receives a commission from an advertiser in return for promoting a product or service to potential customers, that then results in a sale. As a business, you can use affiliates to work as an extension to your sales department. It is typically a three-step process, as shown below.  Examples of affiliate marketing in practice today are typically through social media influencers and paid promotions, but there are also websites such as Skyscanner and PC Magazine which operate on an affiliate marketing model. In the B2B world, industry influencers are just important and this can be just about anyone who you are using to promote your product to your target audience. If you want to find out more about affiliate marketing, check out our article on affiliate marketing .  What Is Affiliate Marketing Software? If you decide to manage your affiliate marketing programme in-house, i...

What is Customer Experience?  Forrester Research defines customer experience as to how customers perceive their interactions with a brand's employees, systems, channels and products. In essence, customer experience is the result of every interaction a customer has with your business, from navigating your website, talking to your customer service team and receiving your product or service. Every stage of the buyer journey, from awareness to purchase, and beyond, contributes to the overall experience your customers receives. The two main areas of customer experience that you need to be aware of are 'customer perception' and 'interactions with your brand'. Customer perception looks at your customer's impressions and awareness about your brand's offering. The quality of your offering, your brand's positioning, website and physical store are just some of the touchpoints that make up your customer experience. As the number and complexity of touchpoints ...