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Fortifi's Ultimate Guide to Live Chat

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Imagine walking into a supermarket, and there are no shop assistants. Who would you ask if you wanted help to find something in store. If you have ever walked into a Lush store, you would have been greeted by staff who offer you recommendations based on products you have purchased in the past, or if there is a particular ailment you are looking to overcome. You wouldn't have a physical store without shop assistants, so why run your website the same way.

What is Live Chat Software?Live chat software is an online, real-time communication tool that you can add to your website. It gives your website visitors the ability to chat with one of your agents, right there and then, without waiting days for a reply to an email. 
Whilst it is still seen by many as a customer support tool, it can also be used as a vital sales tool, giving you access to real-time communications with potential customers on your site, when they are most engaged with your brand, products, and services.

Live chat can…

The Importance of Building an Exceptional Online Experience in The Digital World

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For this article, we sat down with Pete Heslop, Managing Director of Steadfast Collective, to chat about the importance of building a memorable online experience and how companies of all sizes can digitise their business for today's audiences.

Emily: If people head over to your social media channels or website, they will see that you use the term 'smart creative' a lot. What do you mean be a 'smart creative'?Pete: A smart creative is a term coined by Google's Eric Schmidt and he defined a smart creative as someone who doesn't chase compensation and they want to a do a lot more than what they are already doing. So a smart creative could be someone in marketing, it could be a developer, or it could be a designer, it could be anyone, even if they are not in the creative field. There are 3 elements to it.

1. They have the technical ability and they understand what they are doing.

2. They are really driven, they really care about the results and they trust the da…

Marketing Automation Systems - What are they and why they are important for my business?

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For this article, we sat down with Christopher Perry from City Catering Southampton. Chris is a Marketing Technologist, specialising in bridging the divide between marketing and technology,

The Business Warrior Podcast host, Emily Digweed, spoke with Chris as they explored how Marketing Automation Systems are changing the way we run our businesses today, and how they will continue to affect our operations in the future.

Emily: So Chris, what's your take on marketing automation systems today?Chris: So back in the day, this technology originally focused on automating email marketing and as you mentioned, today we have this plethora of tools which help us create seamless sales experiences and time-bound marketing workflows. Most importantly, it is all about moving someone who is interested in your organisation's services to paying customers and to advocates.

This is generally driven by a Customer Relationship Management system (CRM) which forms the central hub for communication ac…

The Business Warrior Podcast: What is it and how can you get involved?

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If you have been keeping an eye on our social media channels over the past few months, you may have seen our new podcast series - The Business Warrior Podcast.

Why we started The Business Warrior Podcast We had this idea back in January after visiting several networking events and getting to know the background and stories of business across the sunny South Coast of England.

We were getting to know these amazing business owner, managers and team members who had so much knowledge and insights to share. So we sent our own podcast addict and marketing manager, Emily, out on the road, armed with just her laptop and microphone to get out to local professionals who had a story to share.

Since then, Emily has spoken to small business owners from all walks of life. From IT Support guru's to digital marketing experts and chocolatiers, we have spoken to them all!

The Business Warrior Podcast is an opportunity for us to get out there and connect with our local connections, as well as showca…

6 Customer Service Events to Attend in 2019

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Even in the digital world, face-to-face events are still going strong in 2019. In fact, with the online world being forced into almost every aspect of our lives, we see people of today craving that human interaction with both people and businesses. Getting connected with people in your industry can get you far, as they say - "it's not what you know, it's who you know". Attending events allows you to network with hundreds, if not thousands, of other like-minded people who could be of great help to you in the future.

Whether you are looking to attend or exhibit at any events this year, we have picked out some of our favourites coming up this year that you should check out if you want to expand your customer service strategy in 2019:



Call Centre and Customer Services Summit

Bringing call center and customer service buyers together in one place for a two-day summit, the Call Centre and Customer Services Summit allows visitors and exhibitors valuable one-to-one business m…

Developing an Affiliate Marketing Strategy (Affiliate Models)

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In this article, we will be looking at the different affiliate models a business can consider when planning their affiliate marketing strategy. We will then discuss the advantages and disadvantages of each model.  Affiliate marketing (also known as performance marketing) is where a business rewards one, or more, affiliates for completing a set desired action. Actions can include any set activity including a visit, a sale or a download.

The affiliate model works on a commission based referral system, with a goal of building brand awareness and driving sales.

If you have knowledge on affiliate marketing, check out our previous article on our introduction to affiliate marketing, to get you up to speed.




What affiliate model should be used? There are three affiliate marketing models to consider, and the correct model is that which is based best on the business needs.

1. In-house

Managing the affiliate programme in-house will give a business greater control over campaigns.

Bringing the affi…

How To Use Digital Channels To Build Your Brand

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Are you looking to grow your brand but are overwhelmed with the amount of digital channels out there? In this article we'll discuss the ways in which branding has developed over the past decade and a model which you can use to manage multiple customer touch points.
The Evolution of Branding. Over the past few decades, branding has evolved as a concept from one of ownership, to one of identity.  
A brand is no longer just a logo, they now encompass both the individuals and the organisation. 
We are also seeing a drastic change into what is being call the era of the 'Platform Economy'. Platforms, rather than providers, are emerging to the forefront of the market. Uber and AirBnB are fantastic examples of leaders in the 'Platform Economy', 
Uber is leading the taxi service business across 60 different countries worldwide, but owns no cars. 
AirBnB is a leading property organisation, but owns no properties.
Ownerships of a brand are now becoming shared by the brand, th…