Freelancers: How To Get Your Hands on Incredibly Affordable CRM Software

You've taken the big move to go freelance. It's a new and exciting world that comes with its own set of challenges.

Starting out on your own can be tough, and growing your presence can be a difficult task. You need to get organised and build a community of loyal customers in those early days. The last thing you need to be worrying about at this stage is the time and resource it will take reach out to prospects, complete those tedious administrative tasks and chase up on un-paid orders.

What you need is a CRM software that gives you everything you need to run your organisation from one place... and of course, an affordable one. There are many options out there and searching for one right for you can often be like looking for a needle in a haystack.

So we have boiled down down some of the key features you can get inside an affordable CRM system, all for just £7.99 a month.

CRM A CRM is a basic tool that you need to build successful relationships and increase your sales revenue.

Fortifi's Ultimate Guide to Live Chat

Imagine walking into a supermarket, and there were no shop assistants. Who would you ask if you wanted help to find something in the store? You wouldn't have a physical store without shop assistants, so why run your website the same way? 
What is Live Chat Software?Live chat is an online, real-time communication tool that you can add to your website. It gives your website visitors the ability to chat with your team right there and then, without waiting days for a reply.
Whilst it is still seen by many as a customer support tool, it can also be used in sales, giving you access to real-time communications with potential customers on your site, when they are most engaged with your brand, products, and services.

Live chat can be used by businesses of any size and industry, with any goal in mind. You could be looking to increase website conversion rates, seeking to gain an advantage over your competitors, or you may have a strong focus on customer support. Live chat enhances the custo…

The Importance of Building an Exceptional Online Experience in The Digital World

For this article, we sat down with Pete Heslop, Managing Director of Steadfast Collective, to chat about the importance of building a memorable online experience and how companies of all sizes can digitise their business for today's audiences.

Emily: If people head over to your social media channels or website, they will see that you use the term 'smart creative' a lot. What do you mean be a 'smart creative'?Pete: A smart creative is a term coined by Google's Eric Schmidt and he defined a smart creative as someone who doesn't chase compensation and they want to a do a lot more than what they are already doing. So a smart creative could be someone in marketing, it could be a developer, or it could be a designer, it could be anyone, even if they are not in the creative field. There are 3 elements to it.

1. They have the technical ability and they understand what they are doing.

2. They are really driven, they really care about the results and they trust the da…

Marketing Automation Systems - What are they and why they are important for my business?

For this article, we sat down with Christopher Perry from City Catering Southampton. Chris is a Marketing Technologist, specialising in bridging the divide between marketing and technology,

The Business Warrior Podcast host, Emily Digweed, spoke with Chris as they explored how Marketing Automation Systems are changing the way we run our businesses today, and how they will continue to affect our operations in the future.

Emily: So Chris, what's your take on marketing automation systems today?Chris: So back in the day, this technology originally focused on automating email marketing and as you mentioned, today we have this plethora of tools which help us create seamless sales experiences and time-bound marketing workflows. Most importantly, it is all about moving someone who is interested in your organisation's services to paying customers and to advocates.

This is generally driven by a Customer Relationship Management system (CRM) which forms the central hub for communication ac…

The Business Warrior Podcast: What is it and how can you get involved?

If you have been keeping an eye on our social media channels over the past few months, you may have seen our new podcast series - The Business Warrior Podcast.

Why we started The Business Warrior Podcast We had this idea back in January after visiting several networking events and getting to know the background and stories of business across the sunny South Coast of England.

We were getting to know these amazing business owner, managers and team members who had so much knowledge and insights to share. So we sent our own podcast addict and marketing manager, Emily, out on the road, armed with just her laptop and microphone to get out to local professionals who had a story to share.

Since then, Emily has spoken to small business owners from all walks of life. From IT Support guru's to digital marketing experts and chocolatiers, we have spoken to them all!

The Business Warrior Podcast is an opportunity for us to get out there and connect with our local connections, as well as showca…

6 Customer Service Events to Attend in 2019

Even in the digital world, face-to-face events are still going strong in 2019. In fact, with the online world being forced into almost every aspect of our lives, we see people of today craving that human interaction with both people and businesses. Getting connected with people in your industry can get you far, as they say - "it's not what you know, it's who you know". Attending events allows you to network with hundreds, if not thousands, of other like-minded people who could be of great help to you in the future.

Whether you are looking to attend or exhibit at any events this year, we have picked out some of our favourites coming up this year that you should check out if you want to expand your customer service strategy in 2019:

Call Centre and Customer Services Summit

Bringing call center and customer service buyers together in one place for a two-day summit, the Call Centre and Customer Services Summit allows visitors and exhibitors valuable one-to-one business m…

Developing an Affiliate Marketing Strategy (Affiliate Models)

In this article, we will be looking at the different affiliate models a business can consider when planning their affiliate marketing strategy. We will then discuss the advantages and disadvantages of each model.  Affiliate marketing (also known as performance marketing) is where a business rewards one, or more, affiliates for completing a set desired action. Actions can include any set activity including a visit, a sale or a download.

The affiliate model works on a commission based referral system, with a goal of building brand awareness and driving sales.

If you have knowledge on affiliate marketing, check out our previous article on our introduction to affiliate marketing, to get you up to speed.

What affiliate model should be used? There are three affiliate marketing models to consider, and the correct model is that which is based best on the business needs.

1. In-house

Managing the affiliate programme in-house will give a business greater control over campaigns.

Bringing the affi…