What Is The Best Affiliate Marketing Software For Beginners?

What Is Affiliate Marketing?

Affiliate marketing is the process by which an affiliate receives a commission from an advertiser in return for promoting a product or service to potential customers, that then results in a sale. As a business, you can use affiliates to work as an extension to your sales department. It is typically a three-step process, as shown below. 

Examples of affiliate marketing in practice today are typically through social media influencers and paid promotions, but there are also websites such as Skyscanner and PC Magazine which operate on an affiliate marketing model. In the B2B world, industry influencers are just important and this can be just about anyone who you are using to promote your product to your target audience.

If you want to find out more about affiliate marketing, check out our article on affiliate marketing

What Is Affiliate Marketing Software?

If you decide to manage your affiliate marketing programme in-house, it is recommended that your team implement a software partner that can help you manage the programme. There are so many tasks included in running affiliate marketing programmes, that without the right software supporting you and your team, it can be an incredibly overwhelming and time-consuming activity. 

Affiliate marketing software is a tool designed to help you streamline your affiliate marketing programme and nurture your relationships. Some of the key features you should be on the lookout for are:

1. Create your own trackable links to hand out to affiliates and track their results
2. Provide an online signup form for affiliates to enrol onto your programme and an approval system so you can determine who joins your programme. 
3. An online control panel for affiliates to create their own campaigns and review performance, and for you to upload terms and conditions and promotional material. 
4. Affiliate fraud tools to help you recognise and act on abnormal behaviour that impacts on your revenue
5. Set commission policies and create paychecks so your affiliates get paid for the sales they create. 

An affiliate marketing software should help you manage the entire process, from recruiting new publishers, to managing their relationships and monitoring campaign performances across a range of affiliates.

What Is The Best Affiliate Marketing Software For Beginners?

Finding the best affiliate marketing software can be tricky. If this is your first time taking a look at affiliate marketing as part of your strategy, it can be overwhelming trying to figure out where to start.

What you need is a single software that handles your entire affiliate management process, that allows you to recruit new affiliates, track their performance, arrange payments and nurture partnerships. Well, that's where Fortifi Marketing comes in.

With Fortifi, we can get you set up and running affiliate marketing campaigns in just a couple of steps. You can build your army of affiliates, turn customers and influencers into your brand advocates and start driving revenue all with just one simple, intuitive platform.

Our team have been working with affiliate managers for over 5 years now, so we have the expertise you need to help guide you towards creating a profitable affiliate marketing programme


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