5 Tools Every Marketer Needs In Their Arsenal For 2020

Being a marketer can be an incredibly overwhelming and tough job at times. You may be a sole marketer who manages many aspects of the department, or a dedicated blogger, social media expert or SEO guru. No matter your work, having the right tools under your belt can make your life easier and enable you to be more effective in your role. 

In this article, we'll be going through five of the best tools and apps that you as a marketer can use in 2020 to take your marketing game to the next level.


1. Ubersuggest

A free keyword research tool at heart, Ubersuggest shows businesses how to succeed in the world of SEO. You can check out both yours and competitor website to see how they are performing, indicates areas of improvement, top SEO pages, keyword suggestions, content ideas and backlink data. 



We use Ubersuggest every day here at Fortifi to track how we are getting on and look out for what our competitors are doing. We can also find out where our customers are searching for and finding content as well as finding out what topic our next blog post should focus on.

The best thing about it, Neil Patel, the creator of Ubersuggest, is constantly adding new features without charging us a penny. If you want to up your SEO game in 2020, this is the number 1 tool we recommend you give a try.


2. Canva

Canva allows us marketers with no design skills to make killer graphics which we can use every day. They have templates for just about everything you can think of, from posters to logos, presentations, business cards, and social media graphics. 



Using a simple drop and drag editor, anyone can create beautiful designs that you can use in your marketing promotions. We use Canva for our posters, social media promos and online brochures.

Canva have just announced they will be launching video editing capabilities in 2020. If the video editing software is as simple as photo editing, then we will gain an incredibly easy-to-use solution for creating video marketing material. 

By upgrading to a Pro Membership you can create a brand kit and unlock millions of exclusive graphics. You can get a 14 day free trial of Pro today to try it out for yourself. 

P.S. They also have a great Design School which is full of online courses you can delve into to start creating some great marketing graphics in Canva. 


3. Fortifi

The ultimate tool for the data-driven marketer. Fortifi allows you to track your customer's entire marketing journey from start to finish. Embed Fortifi's trackable links behind your online campaigns to find out where your customers are coming from and what routes to purchase are the most profitable. 



Fortifi also comes with a killer email marketing suite so you can send personalised campaigns to your prospects and customers. With industry-defining segmentation features, Fortifi allows marketing teams to send the most personalised and targeted campaigns possible.


4. Trello

Trello is perfect for any marketer that has multiple projects running at the same time and really wants to get to grips with everything they have going on. 

Image credit: trello.com

We love Trello because it's a really fun way of organising our projects. We can have one board set up for our website development and another for an email campaign we are running. In there we will have lists and then individual cards for to do's. These cards can then have tasks within them to complete. You can add other members of your teams to projects, attach documents and set due dates. 

If you're working in a marketing team and want to get everyone together and on board with multiple projects, we recommend Trello as your partner in 2020. 


5. Buffer 

There are lots of social media scheduling tools out there that you can use. We love Buffer purely for its simplicity. With a couple of clicks, you've got your social profiles linked to your Buffer account, and you can start scheduling your social media posts. 

Credit: Buffer


If you're looking for something more in-depth and analytics-based with monitoring tools, then there are plenty of other sites out there that offer that, but if you're looking for a simple scheduling tool, Buffer is the one to try. 


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