The Importance of Building an Exceptional Online Experience in The Digital World
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For this article, we sat down with Pete Heslop, Managing Director of Steadfast Collective , to chat about the importance of building a memorable online experience and how companies of all sizes can digitise their business for today's audiences. Emily: If people head over to your social media channels or website, they will see that you use the term 'smart creative' a lot. What do you mean be a 'smart creative'? Pete: A smart creative is a term coined by Google's Eric Schmidt and he defined a smart creative as someone who doesn't chase compensation and they want to a do a lot more than what they are already doing. So a smart creative could be someone in marketing, it could be a developer, or it could be a designer, it could be anyone, even if they are not in the creative field. There are 3 elements to it. 1. They have the technical ability and they understand what they are doing. 2. They are really driven , they really care about the results and