Helpful Automation Tools For Your Software Business

Starting and growing a business in the cut-throat software market is always challenging.

Providing the best customer experience possible by researching your target audience's needs, wants and desires whilst providing superior customer service will help your business stand out for the crowd.

You would of probably built in some automation tools into your own software to make your customers lives easier, but are you utilising automation techniques to make your own internal processes easier?

Business automation tools help create exceptional experiences throughout the entire customer lifecycle and a well run programme can help create and retain customer relationships.

Whether you are looking to automate your signups and onboarding, lead nurturing, or marketing and support communications, there a multitude of tools in software such as Fortifi that can help grow your user base faster.

How does Fortifi help your Software business?

 Subscription Management: Fortifi’s intelligent subscription management system allows you to offer recurring billing for your software products in any required cycle. Renew subscriptions automatically, and with Fortifi’s customisable settings, you can control when you want the subscription to auto suspend and auto cancel.

All the data you need at your fingertips: Manage your entire customer lifecycle with complete visibility. Fortifi allows you to see everything about your contacts in one place, automatically updating with interactions, order history and preferences that will affect future purchases. Gain actionable insights with detailed, automated reporting to improve your sales and recognise holes in current strategy.

Smart Onboarding: Create bespoke autoresponders to welcome new customers and subscribers as to provide an exceptional onboarding process. Reduce churn and develop long term customer by continuing to nurture your customers through automated, targeted communications based on user behaviour. 

Provide stellar customer service and support: Provide around the clock support for your customers with Fortifi’s intuitive ticketing system and live chat. Building a knowledge base for your customers to easily access guides and tips on your software, without needing to get in touch with your business, will help ensure continued usage and satisfaction. 


Benefits of Fortifi for your business:

Cost Effective: Our intelligent pricing structure ensures that you are not overpaying for services you don’t need. Being able to tailor and scale Fortifi to your individual business needs, means you see the best return on your investment.

Convenient: Fortifi gives you the power to manage all elements of your business, combining flexibility with simple design and a strong feature set, Fortifi is the all-inclusive solution for startups and mature businesses alike - all in one place.

No More Painful Integrations: Say goodbye to painful integrations and multiple costly web apps. Avoid data silos by having every bit of information on your company’s sales, orders, communications, and customer support accessible from one centralised database. 

Secure: Configurable role and employee access allows you to control what elements of your organisation can be seen by each user. We offer full integration with Google Single Sign On, making this a secure one-click login.


Whilst automating your entire business may seem an ideal picture, customers still desire a human touch to certain elements of their customer journey. Whilst automating email marketing and subscription may make every day jobs a lot easier, ensuring your email marketing still remains personalised to clients will allow your users to feel like they aren't just talking to a robot. Using tools such as Fortifi allow you to keep the personal touch in your business through live chat, support tickets and email marketing whilst automating the mundane, repetitive tasks in the background - making your life easier.

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If you like this post and want to see more exciting content from us, follow us on Twitter @fortificloud, like us on Facebook @fortifcloud or follow us on LinkedIn @Fortifi.






About Us: 

Fortifi gives you the power to manage all elements of your business like never before.

Streamline your business and take unprecedented control over your sales, marketing, billing and support, allowing you more time to focus on the more important things. Build stronger relationships, create better customer experiences and work together as one team with Fortifi.


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