5 Reasons Why Your Business Should Have an Email Marketing Strategy

According to research from Mckinsey&Company, employees spend 13 working hours every week in their email inbox. Within the numerous amount of emails your clients get per day, you have to overcome the obstacle of not only getting your communications seen, but also getting those subscribers to engage with your content.

You know you need to attract new customers and retain existing one's, but you aren't sure where to invest your valuable time and money to achieve the results you want.

Email marketing campaigns are an effective way for your company to communicate with your subscribers and as a result, increase brand engagement and generate sales.

We have listed five simple reasons why we think you should implement an email marketing strategy within your business today:

1. Improved communication with your audience

Whether your goal is to send monthly, weekly or daily, e-newsletters are the best way to promote your brand, the benefits of your products and services to your subscribers, or promotions, no matter what stage they fall in your customer journey.

Make sure you don't overload your subscribers with irrelevant and overloaded emails. The effect of regular, well-timed emails results in higher engaged subscribers who are likely to convert through your content. Schedule your communications to be sent on recurring days or times, so that your most engaged subscribers are waiting and expecting your emails.

2. Easy to personalise

Your contacts are likely in different stages of your customer journey, so sending mass emails to all your subscribers may be hindering, more than helping. Speak more directly and smarter to your customers by giving them information they want to interact with using segmentation features within email campaign platforms. 

The more information you collect about your subscribers, the more opportunities you will have to personalise your email campaigns that can deliver a return of investment (ROI). Data segmentation within your emails can be based on various attributes including geographic, product and personal interests, lifecycle stage and behavioural actions from your previous emails such as open and click-through rates. 

3. Low-cost marketing

For small businesses especially, email marketing can be one of the most cost effective means of communication, considerably compared to print or pay per click advertising through social sites and Google.

As an example, Fortifi's Free Explorer plan allows you to send 1,000 emails per month and Fortifi's flexible structure means you only pay for what you use, allowing you to see a greater return of investment on your email campaigns.


4. Emails are easy to create and distribute

Many people avoid scheduling email campaigns because they view it as this enormous task where they will need to write lots of content that will take up valuable time and resource. With the correct software, you can quickly and easily create engaging emails that will provide results.

Selecting a single goal or subject for your email newsletters will give you more precise content and will reduce the amount of time you spend writing your emails. Make sure you place your main call to action (CTA) as your first link and higher in the email, as this will help you see the most click through rates.


5. Easy to measure results

Good email marketing platforms will produce a lot of insights using the data your campaigns produce. This data can help you keep track when and who are opening your emails, bounce tracking, click through rates and will keep track of which users have clicked and verified to receive your emails. With platforms like Fortifi, you can drill down even deeper into which link they clicked, when they clicked, their email provider and their zip code location.

Email campaigns allow you to develop trusting relationships between you and your subscribers. Creating and sending regular emails will lead to a more engaged audience and in turn, more customers.

So what are you waiting for? Sign up for Fortifi Messenger, pop an email newsletter sign up box on your website and see the results of an effective email campaign strategy for yourselves!

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