The latest from Fortifi

Here at Fortifi, we help publishers and advertisers everyday run their affiliate marketing campaigns and we often forget that quite a few people still have no idea what affiliate marketing is. We are running a series of posts over the next few weeks to help you get the grasps with affiliate marketing and understand how you could be utilising it in your business. What is affiliate marketing? Affiliate marketing is the process through which an affiliate receives commission from an advertiser by promoting a product or service to potential customers, that then results in a sale. First off, let's break down some of those terms: Advertiser : This is the brand / merchant who sells their products through the affiliate marketing model Affiliate (also known as a Publisher ): This is the website or app that promotes the advertisers products or services Below shows the basic process of the affiliate marketing model: This outlines the basic process between the affiliate and...

Nobody likes change, especially when we believe there is a lot at stake. We are so quick to change electricity providers, but when it comes to our valuable business software, we often make excuses for reasons why it is no longer working the way we want it to.  To address those fears you first have to think about why you purchased the software in the first place. Was it to increase productivity, reduce admin or improve customer relationships? Are you and your staff now constantly complaining about how slow the software is? Or how it's just too complicated to use? Even too expensive to run?  These could be some of the telltale signs that you need to switch your CRM (customer relationship management) provider.  1. Your CRM is taking more than it's giving The top dislike salespeople have for their CRM systems is that it is too time consuming... but isn't this one of the main problems we are trying to solve by having a CRM? If your CRM is taking up mo...