The latest from Fortifi

Businesses all around the globe are competing for customer loyalty and money. Good sales and marketing strategies will bring customers through your door but without an effective customers service strategy, customers are less likely to stay and return. A lot of customer service strategies start with well trained and positive staff, but giving them the tools to provide this service will allow them to be more proactive and efficient in the work they do.  That is where Fortifi Support steps in.  Ideal for any company size, from small teams to enterprise, Fortifi Support is a comprehensive software where automation and intelligent priorities help simplify work for your agents. Support Tickets Fortifi Support's comprehensive ticketing system is designed to handle all of your customer communications in a singular platform. Growing businesses are always looking for ways to improve and through Fortifi’s details reporting system on data such as response times...

Customer service is often viewed as the face of any company and your customer’s experience with your staff will be defined by the quality of support they receive. A successful company will have great customer relationships and still be constantly seeking opportunities to improve customer service.  Here at Fortifi , we have identified a few tips to improve your customer service and gain customer loyalty. 1. Make first impressions count Whether the interaction is over the phone, by email or in-person, this initial meeting can set the tone for the entire customer experience. Correct first impressions should be a priority in your customer service strategy, whether that be achieved with techniques in personalisation, tone of voice, knowledge or responsiveness, the outcome of these judgements is vital to success in the customer journey. In a competitive market, that first good impression could be the the winning mark in your prospect's purchase decision process.  2. Don’...

A customer relationship management (CRM) solution integrates various data sources to help businesses track customer interaction and data to manage both prospects and existing customers. These interactions could include a visit to the company’s website, a telephone call, social media engagement or an email. The CRM software can also record detailed information on customer buyer behaviour including purchase history and preferences. It is designed to help maximise profits by using insights to take the right action on improving customer relationships.  Deciding what CRM solution is right for your business can be an incredibly confusing and difficult task. To make things easier, we have compiled a list of 5 key factors to take into consideration to ensure you make the right decision. 1. Total cost of ownership There is a wide variety of CRM solutions on the market with a range of the different pricing structures, so measuring total cost of ownership accurately ...