How to Achieve a Unified Customer Experience with Fortifi

As a growing business, you should always be looking for ways to improve your customer experience. You can no longer get away with just providing an exceptional customer support experience post-purchase, you have to continue to meet and exceed expectations at every touchpoint, 24/7.

Potential customers interact with your brand in multiple ways, across multiple platforms. All of these touchpoints bring in vast amounts of valuable data that need to be harnessed to make them useful for your sales and marketing processes. You can use this data to gain insights into customer needs, and their behaviours when interacting with your brand.


360-Degree Customer View

Brands working towards a 360 degree customer view hold the idea that companies need to work towards a more complete view of their customers. Relationships with customers need to go beyond the transaction by utilising the data received at the different customer journey touchpoints. When utilised effectively, the 360-degree customer view provides information on past interactions with the company, their current needs and, based on these previous two, predictions on future relationships such as opportunities for upselling or cross-selling.

Customers expect a unified and consistent experience but not many companies are prepared to deliver to such expectations.


How Fortifi can help create a unified customer experience:

Businesses need to break down the silos created between departments that hinders the ability to provide a unified customer experience.

When all the customer data you gather is housed in multiple, individual platforms, it becomes hard for your colleagues to access it when they need.

Creating connected experiences across your entire customer journey becomes simple with Fortifi. Your prospects and customers will enjoy engaging with a brand that has a full understanding of their past actions, purchase history and previous communications right there and then. There is nothing more frustrating than receiving a sales call trying to sell you the product you just purchased a week ago.

Fortifi comprises of a set of powerful platform products and features that will allow your organisation to manage your 360-degree customer view and provide connected experiences. Work smarter with all your business applications in one place, from your CRM, your customer service tools and your billing and marketing software.

By creating a unified customer experience, you can create and build stronger relationships that drive more sales.

Gone are the days of organisational data silos and painful customer experiences. It should become of vital importance for any customer-centric company to get all of their customer data together in one place if they wish to keep growing and providing an exceptional customer experience to beat the competition.

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About Us: 

Fortifi gives you the power to manage all elements of your business like never before.

Streamline your business and take unprecedented control over your sales, marketing, billing and support, allowing you more time to focus on the more important things. Build stronger relationships, create better customer experiences and work together as one team with Fortifi.